What is POS? What to look for in a POS?

A POS system allows your business to accept payments from customers, keep a record of sales, and food inventory. Modern POS systems are completely digital thus making it simpler for the user to perform all these activities at ease. The POS tracks all these reports and keeps them in an organized manner. Some POS systems act as credit card processors as well, they have the feature of card swipe to make a payment.

While buying a POS for your cloud kitchen, you should see whether all these features are included in it

  • It should provide daily sales report
  • It should be able to keep a track of the inventory.
  • Identify inventory based on serial codes.
  • Keep track of customer’s purchase history.
  • Collect basic information about the customer.
  • Should track the payment history of all the orders placed.

What are the top 5 best POS systems for your Cloud Kitchen?

1. Toast POS

It provides advanced employee management and multiple ordering options. It also provides the user with payroll management and a custom kitchen communication feature. They have started a new feature after this pandemic that enables a customer to place a contactless order by using the phone. 

It provides 24×7 customer support without any additional charge for a lifetime. The professional US-based support team guides you through all your problems in simple language.

Charge: $79 per month for each terminal (excluding additional hardware costs)

2. Shopkeep

It can be an option for complete contactless order processing. It is mobile-friendly and is mostly suitable for small cafes and cloud kitchens. It provides its software on a monthly subscription model. 

It provides the features of daily report tracking, inventory management, and payment processing. Pricing varies from business to business depending on hardware, licenses, and specific demands. 

Charge: Ranges from $69 — $199 per month

3. Lightspeed 

Lightspeed Restaurant is arguably one of the most feature-rich POS systems on the market. Lightspeed offers unique events to push certain items or reward hard-working servers. It allows the user to place an order from their mobile to the kitchen from wherever they want. 

Key features include menu management, food cost and inventory management, purchase order support, and adjustable floor plans to update the seatings. It offers detailed reports of product management, reports, and sales tracking. 

Charge: $69 per month for one POS terminal

4. TouchBistro

It is an iPad POS and integrated payments solution built for restaurant and cloud kitchen owners. With its clean and attractive look, it is the most preferable POS system in the market. TouchBistro’s unique model allows you to run your entire restaurant on an iPad, even with no internet connection.

Key features include ingredient management, report tracking, and processing of multiple payment gateways. It allows the user to integrate the system with several other apps to manage inventory and staff. TouchBistro also integrates with third-party delivery services, custom floor plans, kiosk options, and tableside ordering functions.

Charge: $69.99 per month (free trial available)

5. Square

It is widely known for its mobile-friendly features along with payment processing gateways. It is one of the basic POS systems and can be purchased by someone who is just starting his cloud kitchen. It provides a sleek design and a big display making it easier to use for the user.

Key features are menu management, inventory control, table management, and discounts. You can create and customize your menus in a matter of minutes. You can manage your entire restaurant remotely if required, it provides you to track real-time sales monitoring.

Charge: There are no monthly charges to use the basic version. You’ll only pay the standard 2.6% + $0.10 transaction fee for accepting in-person payments. The plus version costs $60 per month.

A POS system helps to save a lot of time by tracking and managing several reports and processing payments. Each and every cloud kitchen, restaurant, cafe, etc should have its POS system to stay organized and reduce manpower. I hope this article will help you understand Point-of-sales systems and the various software and its features. 

Thank you!


The Ultimate Guide To Retaining Your Existing Customers

Most of the restaurant and cloud kitchen owners do not put their effort into retaining their existing customers. Retaining existing customers benefits you the most in several ways. They get you more customers, they order from you frequently, they help promote your brand, etc. 

Always focussing on earning profits won’t make a brand grow. In order to franchise your brand, you have to make your brand big and to do so various strategic techniques are required. Retaining existing customers is one of them. Building long-term relationships with your customers will make them loyal to you. 

This article includes some major points on how you can retain your old customers and help your brand grow as well as earn profits.

Loyalty Reward

As they have now become part of your loyal family, start making them feel royal. Every customer gets overwhelmed when they get specially treated by a brand they adore.

  • Serve them with unique dishes that are not included in the menu. 
  • Offer them crazy deals and discounts on weekend orders.
  • Provide free delivery twice if they order more than 5 times in a month.

These things will encourage them to order from you frequently and they will engage and involve themselves more when it comes to your brand. Also, don’t be a stick magnet, this can irritate a customer. Be consistent to interact, this will attract them to you.

Social Media Engagement

In this digital era, there’s no better way than creating engagement with your customers through various social media platforms. Facebook, Twitter, Instagram, LinkedIn, all these platforms help you to reach your customer and make them involved in your virtual events. 

Create virtual content from your kitchen like images of your dishes, videos of preparation of those dishes, videos of safety measures being taken to maintain a hygiene environment within the kitchen, new dishes announcements, weekend contests, etc. Post content frequently and mark a place in your customer’s mind. Reply to the comments of your customers, and tag their feedbacks in Instagram stories.


Customers vary from age to age. The 20th century is addicted to social media but what about 90s people? Aren’t they customers too? How will they get updates on special deals from your kitchen?

SMS is the source that can be used to reach those customers. And also they are very attentive when the notification tone rings up in their phone. So, Send all your deals, offers, event updates through SMS to them and make them be your loyal customer.

Track Feedbacks

Customer feedback should be tracked thoroughly. Feedbacks act like gold in your services. Start requesting your customer to give feedback on your food, on google, on your Instagram, and Facebook posts. Feedbacks also help in a high rating of your restaurant or cloud kitchen which in turn can attract more customers.

Feedbacks also help you to improve your services where the customers think you lag behind. Listening to your customer should be your biggest part of being an owner of a brand. You can make them fill a form digitally through SMS asking for feedback. 

Customer Service

Treating and serving your customers with utmost happiness will lead you to their hearts. Food is something that either makes a person happy or turns him off. So, serving the best quality food with proper hygiene and manners would impress a customer to a high extent. 

Serving food fast with less waiting duration, and responding politely to all of their feedback results in customer satisfaction. Customer satisfaction means the best service is provided to the customer.

While it is important to acquire new customers too, retaining your current customers is an easy and smart option. Try focussing more on your existing customer, they will give you new customers regularly. I hope this article will help you with how you can make your existing customers order from you again and again.

Thank you!

Best Social Media Marketing Tips For Cloud Kitchen

Social media marketing has become one of the best marketing techniques in this digital generation. Social media platforms have become the hangout place for 90% of the people, no matter which age group you want to target, which locality you want to target, which gender you want to target, everything is possible through social media marketing. 

Using social media helps you build brand awareness, increase your customer base, and connect with current customers. It allows you to target your specific audience and grab their attention towards your service. It helps your brand to reach millions of customers worldwide. 

Being a cloud kitchen owner, you have to be very creative while designing your feed. It showcases your brand value. You have to be authentic about visual posts, stories, writing captions, using proper hashtags, etc. 

Here are some 2021 trendy social media marketing tips to boost your cloud kitchen sales –


Your brand’s presence will grow only when you start interacting with your audience through several contests, posts, stories, etc. Do QnA rounds on weekends to know what are dishes your customers like from your cloud kitchen, organize online contests on special occasions and reward your customers. 

When you interact with your customers, it makes the bond familiar and helps you to make them order from you again and again. Post creative content on your social media pages wishing your customers on special occasions.

Description Of The Social Media Page

Only opening the social media pages of your cloud kitchen brand on various social media platforms is not enough. The customer’s first priority is to know who are you and your description should be such that it grabs the attention of your customer and would definitely make them order from your cloud kitchen. Keep it simple yet informative. Long descriptions turn off the customer.

Considering the example of Faasos, it is so clear and to the point. First, two lines say what it sells, next comes the current discount it is providing, third is the link of its website from where the customer can order.

Facebook and Google Ads

Facebook Ads is one of the best ways to target your specific audience. More than 2 billion people use this social media platform. It provides you the freedom of choosing the age group, gender, locality so that you can only run the ads on a specific targeted audience. 

Google Ads is also a good marketing technique when you want to showcase your cloud kitchen to a large audience. Whenever you run a google ad for your cloud kitchen, it will show on the top of the search list when any of the customers is searching for a cloud kitchen using a keyword related to your brand.

Monitoring Social Media

Many business owners only open their brand’s social media pages just to showcase their product without going through the real statistics. The main aim of being present on the social media platform is to reach out to more people through your creative content and excellent service. 

Analyzing the statistics on what’s the engagement rate of your posts, is it reaching enough audience, how many impressions are being created, etc helps your brand grow on the social media platform. There are many social media tools that provide you the insights of the same.

Re-share Customer Feedback

Encourage your audience to get involved in your posts and virtual contests. Ask them to tag your social media page and drop a review on their page. Highlight those contents in your feed to make the customer feel how much you care about their opinion.

Ask your customer to use your cloud kitchen’s hashtag to gain more attention from people. Share user-friendly content and tag them in your post.

How To Increase Visibility On Zomato/Swiggy?

Most people tie-up their cloud kitchen with the food aggregators in order to boost their sales up by getting visible on Zomato and Swiggy. Yes, it is true.

But do you know how to consistently be visible on the Zomato top kitchen list?

Here are some tips to increase your visibility on such platforms…

1. Advertisements
  • You can use the food aggregators platform to advertise your cloud kitchen.
  • Zomato/Swiggy showcase these kitchens at the top and recommend users to buy from them. Often when people are searching for a particular cuisine and your ad pops up fulfilling their demand would help you make a sale right away.
  • Try to position your ads carefully by taking the help of professionals.

2. Food delivery
  • The faster the delivery, the higher the visibility.
  • Delivery time is also displayed under each kitchen to aware the customer of the duration it takes to prepare and deliver them. This also helps in increasing the possibility for a kitchen to stay on top as people always like to buy from them who delivers them in less time.

3. Discounts/Schemes
  • Offer special discounts on weekends to rank higher.
  • Discounts such as 30% off on orders above 299/- or claim your free dish on a cart price of 350/- These kinds of offers attracts a customer to buy from your kitchen and at the same time you can benefit by selling more to a customer as well as being top in the listing on Swiggy/Zomato.

  • Also apart from special deals and discounts, you can participate in various schemes which are introduced from these platforms. This can also help you stay under specific scheme categories and gain more visibility.

4. Description
  • Sometimes a description of the food item creates a difference. 
  • Having a good description of the food item helps the people understand what they are going to get served. 
  • It also helps them gain clarity and trust to buy from you which in turn helps you make a sale. The more you gain orders, the more attention you will get from Zomato and Swiggy. This also helps you to increase your visibility.

5. Reviews/Ratings
  • By serving your customers good quality food, you can gain good ratings. The higher rating kitchens are displayed on top.
  • Also, reviews from customers help your kitchen to show up on top. So, try to impress your customers with good food and gain as many reviews as possible.
  • To get good reviews, focus on the taste of your food and the packaging of your food.

I hope this article will help you to make your kitchen visible on top of Zomato and Swiggy. If the blog is worth enough to read, then do give a thumbs up and share it with your mates. And do comment below your feedback!

Thank you!

-How-To-Tie Up-Your-Cloud-Kitchen-With-Food-Aggregators-Abhinav-Saxena

How To Tie Up Your Cloud Kitchen With Food Aggregators?

In India, two well-known food aggregators are currently in the game and those are Zomato and Swiggy. 

Zomato started in 2008 and from then it has marked its spot in the market. Zomato is present in over 10,000 cities across the globe with over 1.4m active restaurants on our platform. So, trusting a food delivery partner of such a kind is easy. 

Zomato charges a commission of 17%-26% on all orders placed through Zomato. In order to be consistently at the top of the search, you can do advertisements on Zomato platforms.

The most important documents required to tie up with food aggregators are –

  1. PAN card details 
  2. GST details
  3. FSSAI license 
  4. GST number
  5. Permanent address 

Cloud kitchen owners can tie up their kitchen with Zomato by following the steps below –

  1. Visit Zomato.com and scroll down till the end of the page. At the footer, you will find a tag called “Add a restaurant”. 
  2. After clicking on that, a form will appear asking for the basic details. Fill it up.
  3. Once all the details have been filled in by you, click on the “Add restaurant” button.
  4. These are some of the basic details asked by them in the form.

           a) Restaurant name

           b) State/City

           c) Contact details

           d) Owner details

           e) Restaurant status 

           f) Type of cuisine

          g) Operational timings

          h) Restaurant personal credentials(website link, email id, contact details)

          I) Mode of payments

5. Your kitchen listing is now completed.

6. A Zomato sales representative will contact you to verify all your documents before making your kitchen live in Zomato.

Swiggy is India’s largest and highest-valued online food ordering and delivery platform. It was started in 2014 and has been a great competitor to other food aggregators such as Zomato. Swiggy has a presence in over 500 cities, and 140,000 restaurants on its platform, and 2.1 lakh active delivery partners.

Swiggy charges a commission of 18%-23% on all orders placed through Swiggy. It also provides restaurant owners the platform to advertise their restaurant and be on top of the user’s search list.

Cloud kitchen owners can tie-up their kitchen with Swiggy by following the steps below.

  1. Visit Swiggy.com and scroll down to the footer of the page and click on the option of “Partner with Us”.
  2. A form will appear on the screen after clicking the option. Fill in the details appropriately.
  3. The questions asked would be very basic. It includes –

           a) Name of your restaurant/cloud kitchen

           b) State

           c) Pincode

           d) Owner details

           e) Contact details

4. Once the filling process is completed, click on the submit button.

5. Documents regarding your restaurant/cloud kitchen will be asked in the next step.

  • Soft copies of FSSAI, GST, and Trade license should be attached.
  • You would require pictures of your restaurant/cloud kitchen. Pictures of the kitchen, dining, and packaging examples should be there in jpeg format.
  • Additional information such as website link(if any), type of cuisine, mode of payments, restaurant details is asked to fill up.

6. Some original copies are also required to partner with Swiggy.

a) Menu

b) Cancelled cheque or passbook

c) Takeaway bill

7. A Swiggy sales representative will contact you to verify all your documents before making your kitchen live in Swiggy. Your kitchen would go live within approximately 15 days of registration.

8. After completing all these processes, a confirmation from Swiggy will be received by you. Once the confirmation is received, your kitchen is live. You can start accepting orders now!

I hope this article will help you in partnering your restaurant/cloud kitchen with food aggregators such as Zomato and Swiggy. If the blog is worth enough to read, then do give a thumbs up and share it with your mates. And do comment below your feedback!

Thank you!

cloud kitchen vs restaurants

Cloud Kitchen vs Restaurant/Cafe

The Cloud kitchen model has been the most preferable model for most food business owners these days. Rather than spending hefty amounts on fancy interiors and decoration in restaurants, it has become easy for them to open a cloud kitchen that requires none of these.

After this pandemic, the restaurant industry has faced a huge loss as people are now more concerned about their safety and hygiene. So, most restaurant and cafe owners are now shifting towards the cloud kitchen model. It has become feasible and an efficient option for them.

When you differentiate cloud kitchens from restaurants or cafes, there are some major factors that make the cloud kitchen a better and profitable model.

At the end of this article, you can easily decide which model is the best to start with and also how cloud kitchens stand out from a restaurant in various aspects.

1. Investment

In cloud kitchen, 

  • Low initial investment (Renting out a big space is not required. The minimum area required is 200-300 sq ft)
  • Low operational cost (Minimal Staff requirement)
  • Designing of interior and exterior costs neglected.
  • Only equipment maintenance is required.

In restaurants,

  • High initial investment (Renting of big space is required. Minimum space required is 550-750 sqft)
  • High operational cost (Have to hire staff for the management of restaurant)
  • The design of the interior and exterior is high.     
  • Have to spend on additional charges such as ac maintenance, security guard, etc.

2. Location

In cloud kitchen,

  • Can be located anywhere(backside of apartment, individual residential property)
  • Doesn’t require much space to set up
  • Can be operated from your own residence.

In restaurants,

  • Have to be located in a good locality/central market
  • Requires large space to set up
  • Can’t be operated from own residence

3. Staff

In cloud kitchen,   

  • Minimal staff is required
  • 1 or 2 chefs is enough to run the kitchen
  • No additional cost is required for hiring waiters, managers, etc.

In restaurants,

  • Having more staff is compulsory for the smooth running of the restaurant.        
  • More chefs are required for serving people faster
  • Additional costs are required for hiring waiters, managers, etc.

4. Scalability

In cloud kitchen,

  • Can be expanded easily
  • Franchises can be taken in a lower value
  • Can grow their kitchen at low cost

In restaurants,

  • Requires large investment for expansion.
  •  Franchises of dine-in restaurants are higher
  • Requires proper location, planning, staff to expand

5. Multiple Brands Under The Same Roof

In cloud kitchen,   

  • Can open multiple brands under the same roof
  • Do not require various kitchens to operate separately
  • Same chefs can prepare recipes for all the brands

In restaurants,

  • Can’t have multiple brands under the same roof
  • Requires separate kitchens to operate for multiple brands
  • More chefs, staffs, are required to handle the restaurant

6. Higher Profit

In cloud kitchen,

  • Can save on high rental costs
  • Can save on additional labour costs
  • Can save on maintenance charges, staff salaries, decoration expenses

In restaurants,

  • Can’t save on high rental costs
  • Can’t save on additional labour costs 
  • Have to bear the expenditure of the staffs, maintenance charge, high electricity bills, etc.
  • This lowers the profit margin when compared with cloud kitchen

I hope this article gives clarity on how cloud kitchens and restaurants are different from each other in various aspects. These factors differentiate that the cloud kitchen model is more profitable than starting any restaurant or cafe. 

Thank you!

cloud kitchen profitable business

Is Cloud Kitchen Profitable In India?

For the past two years, if we see the records of the Food and Beverage industry, it is not that good. Restaurants, cafeterias, bakery shops, everything has come to standstill as people in this era live in this digital world where they want everything at their doorstep. 

Cloud kitchen is a means of the kitchen where people do not have to visit the place to have their food. Cloud kitchens are fast becoming the go-to business model for many food businesses. They can simply order and enjoy it in their homes.

Now, which seemed better? Going to a restaurant, burning petrol, wasting time on traffic, and paying extra service tax or order from home and sit back and relax?

So, the answer to whether it is profitable in India is a definite YES!

Over the years, cloud kitchens have emerged as the popular investment choice for both established as well as new restaurateurs for opening a food business. Starting from restaurant owners, caterers, bakery shop owners, everyone is shifting their businesses to cloud kitchens.

What are the reasons that make it profitable?

a. Efficient

  • Can change location whenever you want

Being a ghost kitchen, none of your customers neither visits your kitchen nor see your kitchen. So, if you are having some trouble in the existing place and want to shift it to the next street, you can do that easily. 

  • Investment is low

Investment in interiors, furniture, decorations, managers, staff, security, big space for dine-in, high-end equipment can be saved when starting a cloud kitchen.

 A minimum of 180sqft to 350sqft is required to start a cloud kitchen with one chef and one assistant and no fancy interiors or furniture. So, the investment for starting a cloud kitchen is less.

  • Flexible timings 

For a cloud kitchen, there’s no specific timing to be followed. Unlike restaurants, which have their time limit to get closed by 12 am, cloud kitchens can run up to 2 am late.

b. Starting of multiple brands

Under the same roof, more than one cloud kitchen brand can be operated. As none of your customers visits your kitchen, they are also not aware of two different brands serving them food from the same cloud kitchen. One highly skilled chef can prepare at least two different cuisines and each cuisine food can be considered as one brand. 

For Example, Rebel foods being the parent company of Faasos, lunch box, sweet truth, etc operates all these brands from the same cloud kitchen. 

c. Better profit margin

Compared to restaurants, cloud kitchens tend to earn more margin as various additional costs such as interior designing, waiters, managers, high electricity bills, is saved. As the operational cost is reduced, direct profit is earned except for the essentials. 

The higher rent can be saved that is required for a restaurant to accommodate many people for the dine-in purposes.

d. Menu and pricing experimentation

Cloud kitchens can experiment with new dishes at times by introducing those items as special deals. Also, existing items can be discontinued from the menu when it is not being ordered by people. 

Similarly, the pricing of certain dishes that are frequently ordered can be increased to make more margins. The less selling dishes can be priced low or can be served as combos with high-priced dishes.

e. Market opportunity

An avg person orders food online 3–4 times a week. The online food delivery industry is booming in this generation. Cloud kitchens are said to grow 5 times in these 5 years by researchers. The home delivery option has gained a lot of momentum than dine out restaurants.

Cloud kitchens have a better future as compared to restaurants, cafeterias, and bakery shops. People can start their cloud kitchens with the less initial investment and even from their homes, unlike restaurants.

I hope this article will help you in understanding the practical reasons how cloud kitchens are considered as profitable in India. If the blog is worth enough to read, then do give a thumbs up and share it with your mates. And do comment below your feedback!


Why invest in a Cloud kitchen in 2020?

Wondering to invest in cloud kitchen? But not sure whether it’s a good idea?

Let me tell you how cloud kitchens are going to grow in the next 5 years. It would take 10 mins of yours to decide whether investing in cloud kitchens in 2020 is a good idea or not.

Considering the current scenario of the food and beverage industry and specifically the online food service, cloud kitchens have taken all the attention and increased the value for the online food ordering process. It has been one of the profitable food businesses for people having low funds. It is a less risky, high-demand food business in this 2020 era. 

In 2020, the pandemic has devastated many industries, including restaurants and cafes. Business owners of these sectors are now converting their restaurants into cloud kitchens. After this pandemic, people are most concerned about safety and hygiene. Cloud kitchen offers them their desired food on their doorsteps. 

Also, in this advanced technological generation, people like everything to be on their doorstep without them putting any effort. So, investing in a cloud kitchen can be a great option during this time.

Some best reasons to invest in a cloud kitchen in 2020 –

Low Investment

Unlike restaurants, you don’t require a large space or fancy locality to open your cloud kitchen. It can be opened even on the backside of your apartment or a small space near your garage. Cloud kitchen has virtual customers whom they serve via online food delivering service or food aggregators. So, no need to have attractive interiors with shiny furniture. Cloud kitchens only require a skilled chef and a manager. As dine-in services are not there, so no need to hire staff for food serving purposes. 

Cloud kitchen can save up to 50% of the revenue one needs to open a restaurant or cafe. 

Safer Environment

After this pandemic, hygiene and safety are one’s most priority. Providing your customers a safer environment by running a cloud kitchen is easier than running a restaurant. Having fewer people in the kitchen makes the contact between each other minimal thus making the environment safe. This benefits both the staff and the customer from being in the possibility of any health hazard. 


Cloud kitchen offers you the freedom of running multiple brands from a single kitchen. In this case, you can easily scale your chains of brands. You don’t need to buy separate places to operate for different brands by paying hefty rental amounts, instead you can operate all your brands from a single location, single kitchen, and same staff saving a huge amount of money. 

Also, opening multiple brand outlets in various states and cities is easy because the investment will be the same as in the beginning. 


People these days are trusting the cloud kitchen models more than restaurants and cafes. Whether it is a restaurant owner having more than 10 years of experience or a beginner who wants to start a business in the food and beverage industry, the first option for them has become the Cloud kitchen model for its several benefits. 

This model offers easy operation, low expenses, and more efficiency. People trust this model because it assures the ROI faster than setting up any restaurant or cafe. 


While running a cloud kitchen, your costs get reduced to half when compared with running a restaurant or cafe. Low rent, fewer employees, low utility bills, and customer satisfaction make this a profitable model. 

These days, cloud kitchen is an on-demand business and if you build your brand properly, it can be franchisable. Franchises can make you earn good profits. 

If you are thinking of investing in a cloud kitchen in 2020, I would say this is one of the wisest decisions you have taken. Researchers say cloud kitchens will grow 5 times in the coming 5 years, so make your decision faster before any delays. I hope you liked the article and would start investing in cloud kitchens soon. 

Thank You!


Cloud kitchens and legal compliance

Before starting any kind of food business, the owner needs to issue some important licenses to run their businesses legally. These licenses certify their brands that they are obeying the rules and regulations imposed by various departments of Food security, government bodies, and police.

It is always recommended to issue the license before starting to run the kitchen in order to not pay any kind of penalty when the legal authorities do a check-up.


  1. It ensures the security of food products (It ensures the food delivered/served from a particular kitchen follows the guidelines of the food safety standards)
  2. It is mandatory to be issued to start any kind of food business.
  3. It has a tenure of 1–5 years and can be renewed.
  4. It consists of a unique 14-digit registration number.
  5. Can be applied by filling up the application through https://foodlicensing.fssai.gov.in
  6. Documents required — Id Proof, Address Proof, Kitchen Layout plan, affidavit, NOC from the owner, Declaration of food safety management plan, List of food category.
  7. License registration fee — Rs. 100/-

Goods Service Tax(GST)

a. GST registration is mandatory for a cloud kitchen.

b. 5% is the GST charge for a food business.

c. It is issued on behalf of your brand.

d. It is applied by filling in necessary details in www.gst.gov.in

e. Documents required — photo of the owner, ownership details(electricity bill, property tax receipt), copy of the rental agreement(if rented space), details of the bank

f. License registration fee — Free

Trade license

a. It helps in ensuring that no unethical business practices are being carried out and all the guidelines are being followed by the kitchen.

b. Govt. has made this license a necessity for all businesses.

c. Eligibility — the applicant should be above 18 years, no criminal records,

d. It takes 7–10 days for the license to get processed.

e. Validity — 1-year

f. The license can be applied by visiting the respective state’s municipal corporation website.

g. Documents required — Aadhar Card, Property Tax Payment Receipt, a letter from the owner of the property, Sanction(Rent agreement/NOC from landlord)

h. License registration fee — Rs. 5000/-

Fire & Safety License

  1. It is not mandatory for business but is recommended by the Fire and Safety Dept.
  2. It adheres that the kitchen is following the safety rules and regulations.
  3. Validity — 5 years
  4. Can be issued from the fire station or department of a particular state.
  5. Documents required — Copy of site plan, site agreement, and license(if any)
  6. License registration fee — Free

Shop Establishment Act

  1. To run a food business in India, one must register its kitchen under this act.
  2. Registration should be done within 30 days from the business initiation.
  3. License varies from city to city.
  4. Can be applied in https://www.hubco.in/shop-and-establishment-registration
  5. Documents required — Pan card, Aadhar card, address proof, details of employees.
  6. Validity — 5 year
  7. License registration fee — Rs. 2000/-

I hope this article helps you understand the legal compliances that need to be done before running a cloud kitchen. All the legalities can be done on vakilsearch.com under professionals.

Thank You!



Running a cloud kitchen successfully not only requires good branding, advanced equipment, high skilled chefs, or high investment. It also depends on how the menu is designed, how the prices are structured, the offers the kitchen is providing, everything is essential.

Pricing is a crucial part and most food business owners don’t focus on this much. There’s a pricing science that is applied while setting price tags on each and every item served by your cloud kitchen.

In this article, all the pricing hacks that are used for setting a good price tag for your food items are explained. 

1: Have the first option with a high price (to be used for food aggregator)

  • Always set a high price in the starting by default as this gives the customer a reference point of the high number and this way he will be perceiving low prices items mentioned below as a good deal.

For Example, Faasos

2: Offer a decoy option

  • Have a bad option that none of them will want to buy but still keep it to make other options look good. 

For Example, McDonald’s

3: Display prices in small font size(website only)

  • Our brain perceives large font size as bigger and has more magnitude.
  • We should avoid fonts of a large magnitude but when offering a crazy deal or discount, we should write with a big font size in order to grab the attention of the customers.

For Example, Dominos 

4: Remove the comma

  • Researchers found that removing commas (e.g., $1,499 vs. $1499) can influence make your price seem lower.
  • Because when a comma is included, we will read 1,500 as one thousand five hundred but without a comma, we will read it as fifteen hundred. Less the number of words, the lessor the brain perceives.

For Example, Biriyani by kilo, Behrouz biriyani

5: Introduce features if you want to increase the price

  • If you want to increase the price of an object first increase the features or benefits then increase the price. Simply increasing the price can affect your sales as when a customer orders from you, the price of certain food items gets inherited in his mind. So, observing immediate changes can stop him from ordering from you.

For Example, if you want to increase the price of a chai, give an offer of biscuit/cookie along with the chai in the initial stage. Eventually, you can keep the price and stop giving free cookies with the chai.

6: Reduce the last digit by one while pricing

  • The last digit of a number decides the magnitude if the amount and when it gets reduced by one, researchers say it seems less to people. (even if the difference is 1 from the actual value, still the human brain perceives it as less amount)
  • A price tag of 2000/- may seem a lot but when having a price tag as 1999/- our brain perceives it as a lesser amount.

For Example, KFC, Dominos

7. Combo pricing to increase the ticket size

  • Many big brands use this hack to increase the overall expenditure of the customer while doing the billing. 
  • Once you choose the item, they will start asking you to add several more items to increase the ticket size. 

For Example, In McDonald’s, the staffs are so well trained that when you ask for any burger or any meal, they will keep on asking you to add fries, to add any shakes. This is done so that the ticket size per order gets increased.

I hope this article will help you to structure your pricing appropriately. If the blog is worth enough to read, then do give a thumbs up and share it with your mates. And do comment below your feedback!

Thank you!


How to market your Cloud Kitchen

Marketing of your brand plays a crucial role when it comes to scaling up your brand. Strategic marketing often results in growth for your business. If you successfully educate customers, keep them engaged, create a strong reputation in their minds, and smartly sell to them, your business will most likely do well.

Marketing adds value to your brand. So, choosing the correct marketing techniques often lead to building a strong brand.

Here are some of the best ways on how you can market your cloud kitchen to boost your sales.

Optimize your Website

Investing in building a good website helps attract more customers. (As most of the orders are received via the website or mobile app, it’s highly essential to build a good website)

  • One-pager website — (Single page, precise menu, feedback form, contact details, customer reviews)
  • SEO friendly — (Search Engine Optimization)

Building an SEO-friendly website helps the audience locate you easily on Google Search. Your website can show up whenever a keyword related to your niche is being searched in the Google search console.

  • Include Action buttons – (Order Now, Contact us)

Market on aggregator platforms

a) Paying aggregators to promote

  • Zomato
  • Swiggy

b) Using Aggregators as a marketing tool

Send pamphlets along with orders to attract customers for direct orders. Gather customer data, ask for feedback, send crazy offers to grab attention

For Example: Buy 1 Get 1, Crazy discount on items, 2+1 offers, etc

Online Advertising

  1. Facebook Ads
  • Running Facebook ads helps you to reach your exact targeted audience

(While starting the campaign, you can choose age, interests, and location of your audience)

2. Google Ads

  • Running Google ads improves the visibility of your brand when searched for similar keywords as your niche.

3. Online Customer Feedbacks

  • Try gathering positive referrals from various platforms.

(Facebook review, Google reviews, Instagram referrals, Website reviews)

  • Getting a good response of reviews can help your website rank higher in the google search visibility

Customer Retention

  • You can offer (loyalty rewards) to your old customers (discount on next order, special offer when buying for more than 300/- or you can include a free dessert with their next 2 orders)
  • Engage with them through Whatsapp, text messages, etc

Social media Presence

  • Build a strong brand presence using social media platforms. (Showcase pictures of your dishes, videos of preparation, hygiene regulations being followed)
  • Create engaging posts which attract the customer to order from you.

For Example: These kinds of posts help you to interact with the audience.

  • Greet your audience on every occasion. Remind them to order from you on special days.

These are some of the best techniques to market your cloud kitchen. I hope you liked this article, do follow, like, and share.

Thank you!


How to start your cloud kitchen from home?

Yes! you saw it right. It is definitely possible to start a cloud kitchen from home. 

People often don’t start their cloud kitchen thinking of the high rent they have to pay for the commercial spaces, but they are not aware of the fact that Cloud kitchen is a ghost kitchen that isn’t visible to your customers. So, whether you have it in a rented place or at home doesn’t really matter until the food served is of the best quality.

Reading this blog would help you know what are the things required to start your cloud kitchen from your home.

  1. Investment

The initial investment would be comparatively low when you start from home. You can save on high rents that you might have paid when starting from rental space. The existing equipment can be used for cooking, so no additional investment in buying equipment. The salary of a skilled chef can be neglected if you can cook yourself.

    2. License

There’s a misconception in people’s mind that it is not legal to start a cloud kitchen business from home. Is it so? Well, there are specific licenses to be issued by the owner that makes him/her legally run the cloud kitchen even from home. 

The licenses are FSSAI, Shop establishment act, and Trade License. Other than these, while starting a cloud kitchen from home you have to issue the Non-Objection Certificate(NOC) from both police and society. It ensures that all the guidelines of the society are being followed by the kitchen. 

    3. Equipment

While starting a cloud kitchen from home with low initial investment, try to design your menu based on the existing set of equipment. This helps to save a lot of money on buying new and expensive equipment.

For example, let’s say you have an oven, you can make your kitchen serve bakery items. Cakes, cookies, muffins, etc can be prepared using the oven. In this case, you don’t need to spend on additional equipment. 

     4. Staff 

Staff is mostly required when you rent a commercial space for your cloud kitchen. When starting from home, you can hire a helper or an assistant who can help you and a supervisor to handle the grocery stocks and accounts. If serving a premium dish that requires a skilled chef, you can hire one, or else you can serve people by cooking yourself.

   5. Marketing 

Marketing is moreover the same whether you start from home or commercial space. You can distribute flyers of your kitchen to nearby societies, distribute business cards to your neighbors, use social media platforms such as Instagram and Facebook to target local customers. 

One best way of marketing is having good packaging for your food. It plays a major role in creating an impression from the customer’s end. Along with packaging, send appreciation notes with orders to gain customers’ interest.

   6. Food Aggregators

Food aggregators such as Zomato and Swiggy also lists home cloud kitchens. The procedure to get your kitchen listed is the same. You should focus more on direct orders rather than depending on food aggregators. They charge a hefty commission on every order, so why not go for direct orders and earn a good margin of profit? You can gain more direct orders by acquiring your customers’ information. You can create more engagement in your social media platforms by offering crazy discounts for the ones ordering directly from your kitchen. 

So, are you ready to start your cloud kitchen now? I hope this article gave you clarity on all the essentials required to start a cloud kitchen from home. If the blog is worth enough to read, then do give a thumbs up and share it with your mates. And do comment below your feedback!

Thank you!


The Beginners Guide on how to start a cloud kitchen

Well, if you are someone who is not from the food industry then I will say you have landed on the right page.
No matter whether you are a food expert or entrepreneur, after reading this I can assure you that you would be aware of the things that are all required to start a cloud kitchen.
Here it goes… complete blueprint on how to start a cloud kitchen!

What is a cloud kitchen?

It is basically a kitchen that is an online-based food delivery kitchen. Cloud kitchen has many different names such as ghost kitchen, back kitchen, dark kitchen and delivery-only restaurant. Unlike restaurants, cloud kitchens don’t require a place for dine-in, waiters or parking. They attract customers through online marketing and food aggregators such as Zomato and Swiggy. Cloud kitchen may also have their own delivery boys hired, to avoid the dependency on food aggregators and help their brand grow.

What are the essentials to start a cloud kitchen?

  1. Location
    The first and foremost essential is location. You first need to decide on a suitable location near to your targeted customers to achieve more sales. To start with 180 sqft to 250 sqft is good enough to start cloud kitchen. Cloud kitchen can be built even on the backside of your apartment or a bit inside from the central market. It doesn’t affect your sales as people recognize you through online portals and not by your exterior looks.

  2.  License
    Before setting up your cloud kitchen, some legalities have to be followed. These licenses provide the authenticity and certificate to operate your cloud kitchen legally.
    a. Food Safety and Standards Authority of India (FSSAI): This is a mandatory license for all the food businesses in India. It ensures the security of food that is being delivered by you to the customers is of good quality. It has a tenure of 1 to 5 years and can be renewed once expired. If you register it yourself, then the registration fee is Rs.100/-
    b. Goods and Service Tax (GST): This has also become a mandatory license for all businesses and is advisable to issue on behalf of the company’s name. It can be issued by filling up the necessary details present on http://www.gst.gov.in. The registration is completely free.
    c. Trade License: It helps in ensuring that no unethical business practices are being carried out and all the guidelines are being followed by the kitchen. The license can be applied by visiting the respective state’s municipal corporation website. It has a tenure of 1 year. The registration fee is Rs.5000/-

  3. Equipment
    Initially, you can either purchase the new equipment or buy used ones to save some money. To start with, you can start your home kitchen machines and utensils. You should have basic equipment such as grinders, oven, refrigerator etc to serve people fast and good quality food.

  4. Staff Management
    As this has no dine-in services, there is no need of hiring much staff. For a decent cloud kitchen, 2 to 3 members can easily manage the entire kitchen and at the same time, this would create a hassle-free environment for them to work in the kitchen. A skilled chef, an assistant chef, and a staff to manage the orders are enough to run a cloud kitchen.

  5. Partnering with food aggregators
    Since this is an online delivery oriented service, one of the most important requirement is to get your cloud kitchen listed in the food aggregators to get recognition in the market and get more orders. The food aggregators also recommend your kitchen to people when you serve good quality food and acquire good ratings from customers.

  6. Marketing Strategy
    People always invest more in setting up their businesses rather than investing in marketing their brand. Marketing is a crucial part to attract more customers and bring in more orders for your cloud kitchen. A good marketing strategy always helps customers buy from you at a single glance and also retains them to get more orders from them in the future. In marketing, it is believed that “The more you interact, the better will be your sales.” Building your online presence is one of the most important things, try to engage with people socially on various social media platforms.

I hope this helped you in getting clarity on steps to start a cloud kitchen. Follow these steps and start setting up your first ever cloud kitchen brand as soon as possible. Comment below what is your key take away?


How to design a sellable menu for your cloud kitchen?

Designing a menu for a specific niche or cuisine makes it more attractive and simple for people to understand.
Structure of the menu should be accurately designed by keeping the following points in mind.

No. of items

Do not include all kinds of cuisines in a single menu. This creates confusion for a customer looking to order from you.
Being specific to a single cuisine such as Chinese, Italian, Indian, Tandoor, etc helps people decide faster with limited items.
Keeping a vast variety of items also increases the net operating cost as one chef can’t manage to prepare all the cuisines and the cost of raw materials for so many items will increase.
For Example, Behrouz Biriyani: Comprises of only varieties of Biriyani

  1. Ease of preparation
    Having a limited item on your menu reduces the difficulties in preparation.
    More items = more raw materials = more equipment = multiple chef = more preparation time.
    For Example, Wow Momo dedicatedly provides a variety of momo recipes. Here the preparation for them is easy as they only have to make the steam momo and then according to their customer’s desire, they can pan fry it further, they can grill it, they can make a gravy item out of it. But the base item is momo.
  2. Combos
    Include combos in your menu to increase the overall ticket price. For a customer, ordering a combo of Noodles and Manchurian for 190/- is always better than only ordering Noodles for 150/- Here, your ticket price increased in the cart.
    Also, you can introduce combos for making people taste new items. You can try different combos and price it low so that people can order and taste the item and then once it is frequently ordered, you can make it a permanent item.
    For Example, Mcdonald’s (instead of going for a single burger and coke for more than 100/- the Big Mac Combo meal costs 159/-)
  3. Speed of making
    People always want their food to be delivered as soon as possible. So, the items which are taking more time for preparation can be eliminated from the menu.
    A Half-cook versions of some items can be kept so that during the preparation process, the time gets reduced.
    For Example, If your kitchen serves pasta, the pasta can be pre-boiled and kept so that whenever you get an order you can simply prepare the sauce and use the pre-boiled pasta. This helps you serve your customer with less time.
  4. Pricing
    Set your price tags according to the demand for that food item. Do market research on what your competitors have set, maybe if you sell the same while having a slightly lower price, people get attracted to you.
    Apply pricing science while setting price tags. Pricing science says always reduce the last digit of the amount by 1. For Example, 149/-, 99/-, the human brain perceives these amounts as low magnitude than price tags of 150/-, 100/-

I hope this helps you structure your menu appropriately and bring more sales to your cloud kitchen. If this is worth enough to read, then do give a thumbs up and share it with your mates.

Confused? Still, wondering how to make it attractive? Do join me in LIVE Cloud Kitchen Masterclass where I talk about it in detail about deciding the menu and How to launch Cloud Kitchen in the next 30 days.
Click here to register.


How to brand your cloud kitchen the proper way…

Starting a cloud kitchen these days are not so tough but making it a recognizable brand is way too complicated.

People are always curious to make profits and often start a business thinking they can earn big profits by investing less money. Well, the bitter truth is no wealthy businessman out there have this mindset. The more you put in, the more you get in return. 

So this article is all about, how you can make your cloud kitchen brand stand out in this competitive market.

  1. Name 
  • Always keep your brand’s name simple and radio-friendly(easy to spell). This helps your brand get searched by people easily. Also when the brand’s name is not too complicated, people suggest it to others easily.

Ex: “South Express” and “El passado” both are two different brands. So, it’s very obvious that the first brand can be remembered as well as spelled by people easily. So, rather than searching for the second brand, people would go for the first one and it can also be easily referred to other people.

  • Your brand’s name should convey your niche. 

Ex: Behrouz Biriyani: From the name itself, one can know that its specialty is biriyani. 

Wow momo: It completely conveys that it deals with a variety of momos.

  • One word brand names are more appropriate and easily remembered by people. 

Ex: Faasos, Kebabsville, Wendy’s, McDonald’s.

  • Brand name should be protectable. 

Before registering your brand, it is always recommended to search it on the web whether it already exists. As you can’t duplicate a brand name, legal actions can be taken by the existing brand which in turn can trouble you a lot.

2. Logo

  • Should be simple and classy.
  • Should be readable.
  • Use a single color to design the entire logo(color theory can be referred according to niche).
  • Avoid using multi-design fonts in the logo.
  • Design a unique logo. Avoid copying.

Ex: McDonald’s

3. Packaging

  • Start thinking packaging as a way of marketing technique.
  • Invest more to get your food delivered to the customer in an attractive package. Often people keep packages that are unique and attractive and this can market your brand.

Suppose, your brand is providing a unique bowl packaging, your brand name is present on the box, the box is attractive and the customer keeps it with him. Now, when someone visits their house and they see something this unique, they would definitely be interested in knowing where had they got it from. Here, marketing of your brand is being done.

  • Provide different packaging for different food items. 

Ex: Faasos

4. Social Media 

  • Create your brand’s page on various social media platforms such as Instagram, Facebook, etc
  • Grow your brand on social media platforms by posting unique content and testimonials.

These help in audience engagement. More audience = More brand value

5. Website

  • Having a personal website helps people know more about your brand.
  • Also, the personal website helps in marketing. Customers can easily refer others to visit your website and order food.
  • It also helps you get more sales.

Ex: Behrouz Biriyani

I hope this article helped you in getting clarity on how to do proper branding of your cloud kitchen. Follow these steps and start setting up your first ever cloud kitchen brand as soon as possible. If the blog is worth enough to read, then do give a thumbs up and share it with your mates. And do comment below your feedback!