How To Increase Visibility On Zomato/Swiggy?

Most people tie-up their cloud kitchen with the food aggregators in order to boost their sales up by getting visible on Zomato and Swiggy. Yes, it is true.

But do you know how to consistently be visible on the Zomato top kitchen list?

Here are some tips to increase your visibility on such platforms…

1. Advertisements
  • You can use the food aggregators platform to advertise your cloud kitchen.
  • Zomato/Swiggy showcase these kitchens at the top and recommend users to buy from them. Often when people are searching for a particular cuisine and your ad pops up fulfilling their demand would help you make a sale right away.
  • Try to position your ads carefully by taking the help of professionals.

2. Food delivery
  • The faster the delivery, the higher the visibility.
  • Delivery time is also displayed under each kitchen to aware the customer of the duration it takes to prepare and deliver them. This also helps in increasing the possibility for a kitchen to stay on top as people always like to buy from them who delivers them in less time.

3. Discounts/Schemes
  • Offer special discounts on weekends to rank higher.
  • Discounts such as 30% off on orders above 299/- or claim your free dish on a cart price of 350/- These kinds of offers attracts a customer to buy from your kitchen and at the same time you can benefit by selling more to a customer as well as being top in the listing on Swiggy/Zomato.

  • Also apart from special deals and discounts, you can participate in various schemes which are introduced from these platforms. This can also help you stay under specific scheme categories and gain more visibility.

4. Description
  • Sometimes a description of the food item creates a difference. 
  • Having a good description of the food item helps the people understand what they are going to get served. 
  • It also helps them gain clarity and trust to buy from you which in turn helps you make a sale. The more you gain orders, the more attention you will get from Zomato and Swiggy. This also helps you to increase your visibility.

5. Reviews/Ratings
  • By serving your customers good quality food, you can gain good ratings. The higher rating kitchens are displayed on top.
  • Also, reviews from customers help your kitchen to show up on top. So, try to impress your customers with good food and gain as many reviews as possible.
  • To get good reviews, focus on the taste of your food and the packaging of your food.

I hope this article will help you to make your kitchen visible on top of Zomato and Swiggy. If the blog is worth enough to read, then do give a thumbs up and share it with your mates. And do comment below your feedback!

Thank you!

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