Cloud kitchen business models are mostly reliant on third-party food delivering partners. Zomato is one of the oldest and best third-party food delivery partners across India.
Zomato was founded by Pankaj Chaddah and Deepinder Goyal in 2008. It is available in 24 countries and in more than 10,000 cities. The company expanded operations internationally in several countries, including the United Arab Emirates, Sri Lanka, Qatar, the United Kingdom, the Philippines, and South Africa.
The current stats say Zomato has nearly 27 million monthly active users. So, partnering with such a food aggregator would help your brand get proper recognition as well as it can reach out to more people.
There are several ways on how you can promote your cloud kitchen in Zomato. Firstly, the food aggregator provides the cloud kitchen the platform for running advertisements of their brand to be on top of the search list. And there is also an organic way that can help your cloud kitchen brand be on top.
Here are some of the hacks that can be used by cloud kitchens to promote their brand on Zomato –
Analyze the data on which time more orders are being placed during the entire day. Keep that time phase as happy hour and provide exciting deals only for that period. People are always keen on having free foods so, they won’t lose this opportunity to place an order from your cloud kitchen.
Happy hours mostly includes deals such as “buy 2 pizzas get the third pizza free”.
Including a special dish for the day is a good hack to attract more customers to order from your cloud kitchen. Having it included in your menus on weekends would get you, new customers.
People are always curious to try out new things. So, considering this as an opportunity, your cloud kitchen can introduce special dishes on weekends and make them available for that day.
Provide special deals and discounts to your customers once in a while to ensure your old customers order from your cloud kitchen again and again. This would also help you attract new customers to order from you. This is one of the best ways how you can make your food taste to new customers.
Crazy discounts on first orders for new customers and fifth-order for existing customers are some kinds of special deals that you can offer to promote your cloud kitchen.
Never compromise the quality of food you serve and the service you provide. Staying consistent is the difficult part when you do business. It’s always easy to be on top of your performance in the beginning, but once you be consistent with your service, you won’t lose your customers ever.
Serve the best quality food, with fast preparation time, and provide the best customer service. These qualities will make your cloud kitchen earn good ratings and reviews from customers. Once your ratings are high, your cloud kitchen would automatically be on top of the search list.
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