How To Promote Your Cloud Kitchen Business In Zomato?

Cloud kitchen business models are mostly reliant on third-party food delivering partners. Zomato is one of the oldest and best third-party food delivery partners across India. 

Zomato was founded by Pankaj Chaddah and Deepinder Goyal in 2008. It is available in 24 countries and in more than 10,000 cities. The company expanded operations internationally in several countries, including the United Arab Emirates, Sri Lanka, Qatar, the United Kingdom, the Philippines, and South Africa. 

The current stats say Zomato has nearly 27 million monthly active users. So, partnering with such a food aggregator would help your brand get proper recognition as well as it can reach out to more people. 

There are several ways on how you can promote your cloud kitchen in Zomato. Firstly, the food aggregator provides the cloud kitchen the platform for running advertisements of their brand to be on top of the search list. And there is also an organic way that can help your cloud kitchen brand be on top. 

Here are some of the hacks that can be used by cloud kitchens to promote their brand on Zomato –

Happy Hours

Analyze the data on which time more orders are being placed during the entire day. Keep that time phase as happy hour and provide exciting deals only for that period. People are always keen on having free foods so, they won’t lose this opportunity to place an order from your cloud kitchen.

Happy hours mostly includes deals such as “buy 2 pizzas get the third pizza free”. 

Today’s special

Including a special dish for the day is a good hack to attract more customers to order from your cloud kitchen. Having it included in your menus on weekends would get you, new customers.

People are always curious to try out new things. So, considering this as an opportunity, your cloud kitchen can introduce special dishes on weekends and make them available for that day. 

Special Deals

Provide special deals and discounts to your customers once in a while to ensure your old customers order from your cloud kitchen again and again. This would also help you attract new customers to order from you. This is one of the best ways how you can make your food taste to new customers.

Crazy discounts on first orders for new customers and fifth-order for existing customers are some kinds of special deals that you can offer to promote your cloud kitchen.

Stay consistent

Never compromise the quality of food you serve and the service you provide. Staying consistent is the difficult part when you do business. It’s always easy to be on top of your performance in the beginning, but once you be consistent with your service, you won’t lose your customers ever. 

Serve the best quality food, with fast preparation time, and provide the best customer service. These qualities will make your cloud kitchen earn good ratings and reviews from customers. Once your ratings are high, your cloud kitchen would automatically be on top of the search list. 

Cloud Kitchen – Modes Of Serving People

Being a cloud kitchen, there are various modes in which you can serve people. Unlike restaurants, you don’t need to handle dine-in customers instead, can work in a hassle-free environment with less staff and a definite space. 

For a cloud kitchen, there are multiple ways to target your audience in various forms. These are some of them, that can be done to attract more and more customers.

1. Tie-up with Swiggy/Zomato

Tie-up with food aggregators to be recognized by the local areas. Food aggregator helps in the visibility of your kitchen.

  • When the kitchens are searched by users for the specific area, your kitchen gets visibility which in turn helps you bring in orders. 

The food aggregator covers a 12km radius from the area it is situated.

  •  It shows your kitchen for people near to you as well people residing within 12km from your kitchen. This helps you get more recognition.

2. Direct Order

You can always have your own website or distribute pamphlets to get direct orders. Facebook Ads and Instagram Ads can be run to grab the attention of more people. A personal delivery boy can be hired for delivering direct orders to nearby customers. Reach out to existing customers through Whatsapp and provide crazy offers to make them order directly from you. 

Get reviews from your customers on your google page. (This may help you get more orders as people can judge you on basis of those compliments).

Crazy deals attract customers and make them taste your food.

3. Tiffin/Meal box

You can tie-up with corporate offices to provide them lunch/dinner tiffins. Meals can be provided to small scale factories, workshops, etc. With a minimal price tag of 99/- you can even tie-up with sports centres to provide them with healthy meals. 

4. Occasion orders/Catering

You can take orders for small birthday parties, family functions. You can offer them to provide a dish free on ordering for more than 50 people. Catering can be done if you have good manpower. (Catering service for wedding functions/ceremonies can be taken)

5. Subscription

One of the best ways to have a side income flow from the kitchen. Having a subscription system for working professionals, students, help you get a fixed monthly amount. Subscription can be done weekly as well as monthly. They can have an option for a custom menu. (So that they don’t get bored of eating the same thing daily)

I hope this article will help you in understanding the multiple ways you can serve people through your cloud kitchen and help gain more customers. If the blog is worth enough to read, then do give a thumbs up and share it with your mates. And do comment below your feedback!

Thank you!