How To Scale Up Your Cloud Kitchen Business?

The new normal for the Food and Beverage Industry is the cloud kitchen model. Although they don’t have their outlets unlike restaurants, still is growing very fast. It is expected, the cloud kitchen market will reach almost USD 2.63 Billion by 2026. This revolutionary model has come to trend and is set to take over dine-in restaurant business models in the near future. 

This model is chosen by many Foodpreneurs these days because of its several benefits such as low initial investment, efficient model, profitability, ease of growth, etc. Moreover, when compared with Quick Service Restaurant and Cafeteria business models, this offers a lot more customers even if they don’t have a storefront.

Here are some strategies using which you can expand your cloud kitchen business successfully –

Multi-brand model

The Cloud kitchen model provides the freedom of having multiple brands operating from a single kitchen under one roof. This helps the owner to start multiple brands with the same equipment, same staff, same rent, and serve different cuisines under different brand names. 

This model helps the cloud kitchen grow faster as people won’t know that this is being prepared from a single kitchen. So, ultimately, when they start placing orders for different cuisine foods from your brands frequently, you can scale up your brands faster.

For example, Rebel Foods is the parent company for all these brands.

Single niche 

Big brands always aim at their expertise. Aiming for a single niche and focussing on that completely would give results faster and help the business model stand out from the rest. 

Being a cloud kitchen owner, focus on a single cuisine, may it be only wraps, tandoor items, biriyani, or pizzas. Being specific will obviously save you a lot of money on groceries and equipment as well as can grow faster in the market when compared to a cloud kitchen serving multiple cuisines. People would choose you more often because they know you are serving that single thing which you have your expertise on.

Choosing your customer

Targeting your customer base before starting a cloud kitchen is very important. If you don’t know whom you will be serving the food for, you won’t get a loyal customer base. Choosing your customer is like choosing a category of people, such as students, working professionals, families, hostels, etc.

When you have your target customer set, it is easy for you to scale your business faster. Because you already know whom you are serving your food, so you will target the locations accordingly, which in turn would save you a lot of time and money by not experimenting on serving in different locations. 

Targeting customers also helps your cloud kitchen gain loyal customers who would give you frequent orders. Creating a loyal customer base should be one of the first priorities when starting your cloud kitchen. This is a great technique to grow your cloud kitchen business.

Effective Marketing

Marketing is the key factor in growing your business. Targeting the right customers, attracting new customers, everything depends on how you market your brand. If you are saving money on marketing your brand, then you won’t be able to grow your business faster because you are not reaching out to enough people. And if people don’t know your brand, why would they show interest in that.

Running effective advertisements on various social media platforms, choosing the right customers through creative content marketing, having the right website or app where people can know about you would help your customers gain trust for your brand.

These strategies are already used by big brands to grow their businesses. Start implementing these steps from now and build a reliable and successful brand of your cloud kitchen. 


B2B Sales Techniques For Cloud Kitchen

1. Create Offer

a. For whom?

Be specific on whom to serve your food. Targeting a specific group can help you get more responses.

  • You can target small scale startups
  • A community of staffs from offices can be targeted

b. Serving time

Choose a specific time, when you will serve. Also, that depends upon whom you have targeted. 

  • If office staff, then breakfast can be provided. (mostly office employees do not have time for having breakfast at home)
  • Also for office staff or any startup companies, lunch can be served.

c. Serving Dish

  • Now, what are the dishes you would be serving? Again, it depends upon the target chosen. 
  • The menu can be designed according to the group’s interests. Providing them the clarity of what you will serve will make them respond faster.

For Example, Lunchbox from Rebels Food has targeted office staff, students, bachelors who are working from home or having online classes and are unable to prepare food. 

Lunch square from Bhubaneswar (our community) has targeted office-going people, with meals, rice combos, and thali.


d. Package pricing

Price your meals or thali according to whom you are serving. Also, varieties of thali with different pricing structures can be provided. 

  • Apply pricing science while setting the price tag.
  • Set your price on the dishes served as well. 

For Example, Veg Thali – Rs 99/- 

                       Paneer Thali – Rs 129/- 

                       Special Chicken Thali – Rs159/- 

e. Building Trust

It is very important to build trust when it comes to B2B. Businesses will only want to opt for your service when they feel it’s safe and secure to work with you.

  • Place a sticker on your food package saying the Chef as well as the delivery boy’s body temperature.
  • Send sanitizer sachets along with the packages to aware your customers on hygiene.
  • Print certifications on the package of your licenses. (this shows that you are authentic)
  • You can record visuals of how the chef is preparing your food by following all the protocols of hygiene. Also, visuals of sanitization of the delivery van can be recorded and posted on your social media handles.

2. Ways To Approach

a. Email Id 

  • Copy this entire code.
  • Paste it in the google search bar 
  • Google will find all the email ids of HRs of several companies
  • You can search email ids according to your requirement by just typing their job position within the inverted commas.
  • Put the same city name where you are searching.
  • Once you get all the email ids, press ctrl-A and then ctrl-C.
  • Now, go to and paste it on the email extractor.
  • Now, click on extract.
  • Here’s a template of an email body which you can send by filling required details to company HRs as a proposal.
  • Also to follow up with them, either hire a team or you can use yesware which helps in setting up reminders to send mails again on set time and date to specific HRs.

b. LinkedIn

  • Approach the company’s HR and send them your proposal or convince them for a one-to-one telephonic call or zoom call.
  • The same email template can be used as a proposal also.
  • Find HR groups on LinkedIn and add yourself to them. Post your proposals inside the group.

c. Phone Call

  • Call HR departments of organizations and offices and aware them of the current situation along with convincing them that you can provide them a safer environment when it comes to food. Tell them that you are concerned for the staff, so you are willing to provide healthy and hygienic food. 


What is POS? What to look for in a POS?

A POS system allows your business to accept payments from customers, keep a record of sales, and food inventory. Modern POS systems are completely digital thus making it simpler for the user to perform all these activities at ease. The POS tracks all these reports and keeps them in an organized manner. Some POS systems act as credit card processors as well, they have the feature of card swipe to make a payment.

While buying a POS for your cloud kitchen, you should see whether all these features are included in it

  • It should provide daily sales report
  • It should be able to keep a track of the inventory.
  • Identify inventory based on serial codes.
  • Keep track of customer’s purchase history.
  • Collect basic information about the customer.
  • Should track the payment history of all the orders placed.

What are the top 5 best POS systems for your Cloud Kitchen?

1. Toast POS

It provides advanced employee management and multiple ordering options. It also provides the user with payroll management and a custom kitchen communication feature. They have started a new feature after this pandemic that enables a customer to place a contactless order by using the phone. 

It provides 24×7 customer support without any additional charge for a lifetime. The professional US-based support team guides you through all your problems in simple language.

Charge: $79 per month for each terminal (excluding additional hardware costs)

2. Shopkeep

It can be an option for complete contactless order processing. It is mobile-friendly and is mostly suitable for small cafes and cloud kitchens. It provides its software on a monthly subscription model. 

It provides the features of daily report tracking, inventory management, and payment processing. Pricing varies from business to business depending on hardware, licenses, and specific demands. 

Charge: Ranges from $69 — $199 per month

3. Lightspeed 

Lightspeed Restaurant is arguably one of the most feature-rich POS systems on the market. Lightspeed offers unique events to push certain items or reward hard-working servers. It allows the user to place an order from their mobile to the kitchen from wherever they want. 

Key features include menu management, food cost and inventory management, purchase order support, and adjustable floor plans to update the seatings. It offers detailed reports of product management, reports, and sales tracking. 

Charge: $69 per month for one POS terminal

4. TouchBistro

It is an iPad POS and integrated payments solution built for restaurant and cloud kitchen owners. With its clean and attractive look, it is the most preferable POS system in the market. TouchBistro’s unique model allows you to run your entire restaurant on an iPad, even with no internet connection.

Key features include ingredient management, report tracking, and processing of multiple payment gateways. It allows the user to integrate the system with several other apps to manage inventory and staff. TouchBistro also integrates with third-party delivery services, custom floor plans, kiosk options, and tableside ordering functions.

Charge: $69.99 per month (free trial available)

5. Square

It is widely known for its mobile-friendly features along with payment processing gateways. It is one of the basic POS systems and can be purchased by someone who is just starting his cloud kitchen. It provides a sleek design and a big display making it easier to use for the user.

Key features are menu management, inventory control, table management, and discounts. You can create and customize your menus in a matter of minutes. You can manage your entire restaurant remotely if required, it provides you to track real-time sales monitoring.

Charge: There are no monthly charges to use the basic version. You’ll only pay the standard 2.6% + $0.10 transaction fee for accepting in-person payments. The plus version costs $60 per month.

A POS system helps to save a lot of time by tracking and managing several reports and processing payments. Each and every cloud kitchen, restaurant, cafe, etc should have its POS system to stay organized and reduce manpower. I hope this article will help you understand Point-of-sales systems and the various software and its features. 

Thank you!