The new normal for the Food and Beverage Industry is the cloud kitchen model. Although they don’t have their outlets unlike restaurants, still is growing very fast. It is expected, the cloud kitchen market will reach almost USD 2.63 Billion by 2026. This revolutionary model has come to trend and is set to take over dine-in restaurant business models in the near future.
This model is chosen by many Foodpreneurs these days because of its several benefits such as low initial investment, efficient model, profitability, ease of growth, etc. Moreover, when compared with Quick Service Restaurant and Cafeteria business models, this offers a lot more customers even if they don’t have a storefront.
Here are some strategies using which you can expand your cloud kitchen business successfully –
Multi-brand model
The Cloud kitchen model provides the freedom of having multiple brands operating from a single kitchen under one roof. This helps the owner to start multiple brands with the same equipment, same staff, same rent, and serve different cuisines under different brand names.
This model helps the cloud kitchen grow faster as people won’t know that this is being prepared from a single kitchen. So, ultimately, when they start placing orders for different cuisine foods from your brands frequently, you can scale up your brands faster.
For example, Rebel Foods is the parent company for all these brands.
Single niche
Big brands always aim at their expertise. Aiming for a single niche and focussing on that completely would give results faster and help the business model stand out from the rest.
Being a cloud kitchen owner, focus on a single cuisine, may it be only wraps, tandoor items, biriyani, or pizzas. Being specific will obviously save you a lot of money on groceries and equipment as well as can grow faster in the market when compared to a cloud kitchen serving multiple cuisines. People would choose you more often because they know you are serving that single thing which you have your expertise on.
Choosing your customer
Targeting your customer base before starting a cloud kitchen is very important. If you don’t know whom you will be serving the food for, you won’t get a loyal customer base. Choosing your customer is like choosing a category of people, such as students, working professionals, families, hostels, etc.
When you have your target customer set, it is easy for you to scale your business faster. Because you already know whom you are serving your food, so you will target the locations accordingly, which in turn would save you a lot of time and money by not experimenting on serving in different locations.
Targeting customers also helps your cloud kitchen gain loyal customers who would give you frequent orders. Creating a loyal customer base should be one of the first priorities when starting your cloud kitchen. This is a great technique to grow your cloud kitchen business.
Effective Marketing
Marketing is the key factor in growing your business. Targeting the right customers, attracting new customers, everything depends on how you market your brand. If you are saving money on marketing your brand, then you won’t be able to grow your business faster because you are not reaching out to enough people. And if people don’t know your brand, why would they show interest in that.
Running effective advertisements on various social media platforms, choosing the right customers through creative content marketing, having the right website or app where people can know about you would help your customers gain trust for your brand.
These strategies are already used by big brands to grow their businesses. Start implementing these steps from now and build a reliable and successful brand of your cloud kitchen.
