cloud-kitchen-abhinav-saxena

The Ultimate Guide To Retaining Your Existing Customers

Most of the restaurant and cloud kitchen owners do not put their effort into retaining their existing customers. Retaining existing customers benefits you the most in several ways. They get you more customers, they order from you frequently, they help promote your brand, etc. 

Always focussing on earning profits won’t make a brand grow. In order to franchise your brand, you have to make your brand big and to do so various strategic techniques are required. Retaining existing customers is one of them. Building long-term relationships with your customers will make them loyal to you. 

This article includes some major points on how you can retain your old customers and help your brand grow as well as earn profits.

Loyalty Reward

As they have now become part of your loyal family, start making them feel royal. Every customer gets overwhelmed when they get specially treated by a brand they adore.

  • Serve them with unique dishes that are not included in the menu. 
  • Offer them crazy deals and discounts on weekend orders.
  • Provide free delivery twice if they order more than 5 times in a month.

These things will encourage them to order from you frequently and they will engage and involve themselves more when it comes to your brand. Also, don’t be a stick magnet, this can irritate a customer. Be consistent to interact, this will attract them to you.

Social Media Engagement

In this digital era, there’s no better way than creating engagement with your customers through various social media platforms. Facebook, Twitter, Instagram, LinkedIn, all these platforms help you to reach your customer and make them involved in your virtual events. 

Create virtual content from your kitchen like images of your dishes, videos of preparation of those dishes, videos of safety measures being taken to maintain a hygiene environment within the kitchen, new dishes announcements, weekend contests, etc. Post content frequently and mark a place in your customer’s mind. Reply to the comments of your customers, and tag their feedbacks in Instagram stories.

SMS

Customers vary from age to age. The 20th century is addicted to social media but what about 90s people? Aren’t they customers too? How will they get updates on special deals from your kitchen?

SMS is the source that can be used to reach those customers. And also they are very attentive when the notification tone rings up in their phone. So, Send all your deals, offers, event updates through SMS to them and make them be your loyal customer.

Track Feedbacks

Customer feedback should be tracked thoroughly. Feedbacks act like gold in your services. Start requesting your customer to give feedback on your food, on google, on your Instagram, and Facebook posts. Feedbacks also help in a high rating of your restaurant or cloud kitchen which in turn can attract more customers.

Feedbacks also help you to improve your services where the customers think you lag behind. Listening to your customer should be your biggest part of being an owner of a brand. You can make them fill a form digitally through SMS asking for feedback. 

Customer Service

Treating and serving your customers with utmost happiness will lead you to their hearts. Food is something that either makes a person happy or turns him off. So, serving the best quality food with proper hygiene and manners would impress a customer to a high extent. 

Serving food fast with less waiting duration, and responding politely to all of their feedback results in customer satisfaction. Customer satisfaction means the best service is provided to the customer.

While it is important to acquire new customers too, retaining your current customers is an easy and smart option. Try focussing more on your existing customer, they will give you new customers regularly. I hope this article will help you with how you can make your existing customers order from you again and again.

Thank you!

Best Social Media Marketing Tips For Cloud Kitchen

Social media marketing has become one of the best marketing techniques in this digital generation. Social media platforms have become the hangout place for 90% of the people, no matter which age group you want to target, which locality you want to target, which gender you want to target, everything is possible through social media marketing. 

Using social media helps you build brand awareness, increase your customer base, and connect with current customers. It allows you to target your specific audience and grab their attention towards your service. It helps your brand to reach millions of customers worldwide. 

Being a cloud kitchen owner, you have to be very creative while designing your feed. It showcases your brand value. You have to be authentic about visual posts, stories, writing captions, using proper hashtags, etc. 

Here are some 2021 trendy social media marketing tips to boost your cloud kitchen sales –

Interactive –

Your brand’s presence will grow only when you start interacting with your audience through several contests, posts, stories, etc. Do QnA rounds on weekends to know what are dishes your customers like from your cloud kitchen, organize online contests on special occasions and reward your customers. 

When you interact with your customers, it makes the bond familiar and helps you to make them order from you again and again. Post creative content on your social media pages wishing your customers on special occasions.

Description Of The Social Media Page –

Only opening the social media pages of your cloud kitchen brand on various social media platforms is not enough. The customer’s first priority is to know who are you and your description should be such that it grabs the attention of your customer and would definitely make them order from your cloud kitchen. Keep it simple yet informative. Long descriptions turn off the customer.

Considering the example of Faasos, it is so clear and to the point. First, two lines say what it sells, next comes the current discount it is providing, third is the link of its website from where the customer can order.

Facebook and Google Ads –

Facebook Ads is one of the best ways to target your specific audience. More than 2 billion people use this social media platform. It provides you the freedom of choosing the age group, gender, locality so that you can only run the ads on a specific targeted audience. 

Google Ads is also a good marketing technique when you want to showcase your cloud kitchen to a large audience. Whenever you run a google ad for your cloud kitchen, it will show on the top of the search list when any of the customers is searching for a cloud kitchen using a keyword related to your brand.

Monitoring Social Media –

Many business owners only open their brand’s social media pages just to showcase their product without going through the real statistics. The main aim of being present on the social media platform is to reach out to more people through your creative content and excellent service. 

Analyzing the statistics on what’s the engagement rate of your posts, is it reaching enough audience, how many impressions are being created, etc helps your brand grow on the social media platform. There are many social media tools that provide you the insights of the same.

Re-share Customer Feedback –

Encourage your audience to get involved in your posts and virtual contests. Ask them to tag your social media page and drop a review on their page. Highlight those contents in your feed to make the customer feel how much you care about their opinion.

Ask your customer to use your cloud kitchen’s hashtag to gain more attention from people. Share user-friendly content and tag them in your post.

How To Increase Visibility On Zomato/Swiggy?

Most people tie-up their cloud kitchen with the food aggregators in order to boost their sales up by getting visible on Zomato and Swiggy. Yes, it is true.

But do you know how to consistently be visible on the Zomato top kitchen list?

Here are some tips to increase your visibility on such platforms…

1. Advertisements
  • You can use the food aggregators platform to advertise your cloud kitchen.
  • Zomato/Swiggy showcase these kitchens at the top and recommend users to buy from them. Often when people are searching for a particular cuisine and your ad pops up fulfilling their demand would help you make a sale right away.
  • Try to position your ads carefully by taking the help of professionals.

2. Food delivery
  • The faster the delivery, the higher the visibility.
  • Delivery time is also displayed under each kitchen to aware the customer of the duration it takes to prepare and deliver them. This also helps in increasing the possibility for a kitchen to stay on top as people always like to buy from them who delivers them in less time.

3. Discounts/Schemes
  • Offer special discounts on weekends to rank higher.
  • Discounts such as 30% off on orders above 299/- or claim your free dish on a cart price of 350/- These kinds of offers attracts a customer to buy from your kitchen and at the same time you can benefit by selling more to a customer as well as being top in the listing on Swiggy/Zomato.

  • Also apart from special deals and discounts, you can participate in various schemes which are introduced from these platforms. This can also help you stay under specific scheme categories and gain more visibility.

4. Description
  • Sometimes a description of the food item creates a difference. 
  • Having a good description of the food item helps the people understand what they are going to get served. 
  • It also helps them gain clarity and trust to buy from you which in turn helps you make a sale. The more you gain orders, the more attention you will get from Zomato and Swiggy. This also helps you to increase your visibility.

5. Reviews/Ratings
  • By serving your customers good quality food, you can gain good ratings. The higher rating kitchens are displayed on top.
  • Also, reviews from customers help your kitchen to show up on top. So, try to impress your customers with good food and gain as many reviews as possible.
  • To get good reviews, focus on the taste of your food and the packaging of your food.

I hope this article will help you to make your kitchen visible on top of Zomato and Swiggy. If the blog is worth enough to read, then do give a thumbs up and share it with your mates. And do comment below your feedback!

Thank you!